Recently, the “Derivation and Transformation” - Advertising Major’s 2021 Graduation Design Works Exhibition of Media Cultural Industry Institute of University of Sanya was held in the Municipal Art Museum, and more than 60 sets of graduation design works were presented. The works cover five major types of works, including Visual Identity System Design, Film and Television Advertising Design, Graphic Advertising design, New Media works, and Advertising Marketing Planning. The exhibits are is rich in contemporary and personalized creativity, using two-dimensional, three-dimensional, video and other techniques. The variable and meaningful exhibits satisfy both artistic beauty and practicality, reflecting the graduates' design thinking on brands, products, consumption, fashion, culture, art and other contents. Teachers and students together explore the true meaning of "design" and understand what is "design for people" through the process of graduation design.
Editor&Translator: Ruan Ruiyuan
Revised by: Zhang Yuhong